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Vermont

Cannabis Advertising State Regulations

Vermont State Advertising Regulations

Vermont’s medical and recreational cannabis regulations are listed below:

A registered dispensary may communicate with registered patients and caregivers through electronic means, U.S. mail or voice means, provided that written authorization for such communication has been received. This authorization may be withdrawn by the registered patient or caregiver at any time. Dispensaries shall develop the appropriate procedures and forms necessary for registered patients and caregivers to “opt in” and to “opt out” of such communications.

A registered dispensary shall not advertise through any means including electronic means or social media. Additionally, a registered dispensary shall not advertise any results of customer satisfaction surveys, their location of business, or any information that would identify them as a registered dispensary. Signage shall include only text and shall not contain pictures, logos, or symbols.

A registered dispensary shall Ensure delivery vehicles are discreet and do not display advertising, cannabis related insignia, or distinguishing features indicative of dispensary operations.

Discounts / Promotions:

Allowed

Creative Guidelines:

Truthful Content: Avoid deceptive, false, or misleading statements. Ensure transparency about products.

Responsible Messaging: Promote moderation and avoid claims of curative effects or excessive consumption.

Age-Appropriate: Target ads to adults, avoiding visuals or themes that appeal to those under 21.

Compliance and Safety: Include required health warnings and submit ads for review. Use media where less than 15% of the audience is underage.

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Synopsis:

A dispensary advertisement shall not contain any statement or illustration that:

(1) is deceptive, false, or misleading;

(2) promotes overconsumption;

(3) represents that the use of cannabis has curative effects;

(4) offers a prize, award, or inducement for purchasing cannabis or a cannabis product, except that price discounts are allowed;

(5) offers free samples of cannabis or cannabis products;

(6) depicts a person under 21 years of age consuming cannabis or cannabis products; or

(7) is designed to be or has the effect of being particularly appealing to persons under 21 years of age.

(c) Dispensaries shall not advertise their products via any medium unless the licensee can show that not more than 15 percent of the audience is reasonably expected to be under 21 years of age.

(d) All advertisements shall contain health warnings adopted by rule by the Board in consultation with the Department of Health.

(e) All advertisements shall be submitted to the Board on a form or in a format prescribed by the Board, prior to the dissemination of the advertisement. The Board may:

(1) require a specific disclosure be made in the advertisement in a clear and conspicuous manner if the Board determines that the advertisement would be false or misleading without such a disclosure; or

(2) require changes that are necessary to protect the public health, safety, and welfare or consistent with dispensing information for the product under review.

https://ccb.vermont.gov/sites/ccb/files/2022-11/Advertising.Guidance_FINAL.pdf

Disclaimer

Please note that we are not legal professionals, and the information provided in this article should not be interpreted as legal advice. We strongly recommend consulting with legal counsel to ensure compliance with all applicable laws and regulations.

view state laws