Maryland State Advertising Regulations
Maryland's cannabis advertising laws are stringent and focus on ensuring responsible marketing practices. Websites managed by cannabis-related entities, such as dispensaries and processors, must use age verification mechanisms to confirm users are at least 18 years old. Advertisements cannot include images or designs that encourage recreational use, depict the use of cannabis, or make false or misleading claims. They must avoid any representation that promotes the consumption, smoking, or vaping of cannabis, and cannot be aimed at minors or use appealing visuals like cartoons.
Additionally, advertisements for medical cannabis must clearly state that the product is intended for qualifying patients only. These ads must be placed at least 500 feet from locations such as schools, childcare facilities, and parks. If making any therapeutic or medical claims, advertisements must be supported by substantial clinical evidence and disclose significant side effects or risks. Overall, Maryland's regulations emphasize truthful, age-appropriate, and responsible advertising, prohibiting any content that could mislead, appeal to minors, or promote cannabis as an intoxicant.