CANNABIS DISPENSARY
MARKETING
Grow foot traffic, revenue, and brand loyalty with compliant cannabis digital marketing solutions.
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Win More Cannabis Customers
Attract new customers, conquest competitors, and boost customer retention with superior audience building and cross-device, geotargeted advertising.
Ensuring visibility on the websites and apps cannabis consumers use daily is key to converting casual browsers into dedicated dispensary patrons.
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Target Audience Segments
Cannabis Dispensary Challenges
Surrounded by discount-happy retailers? Wishing you had a dedicated marketing team?
As more states open their borders to medical marijuana and legalize recreational cannabis, increased dispensary competition comes with it.
Whether you were an early arriver with a head start or cut the ribbon on your front door last week, you need a dispensary marketing plan to capture consumer awareness and translate interest into more people spending more money with you.
IRS 280E has still not been removed, even with state regulators aggressively asking for relief.
The current regulation prevents brands and dispensaries from claiming standard deductions, like marketing write-offs, resulting in higher taxes and making it tough to invest in marketing channels to grow your business.
So, here’s free money: Get access to funds for cannabis ad and marketing expenses. Apply for MediaJel Capital Funding.
Dispensaries are combating short-sighted competitors who don't understand their margins and drag the local market down to retain customers.
Customer retention shouldn't be contingent on discounts - your customer service, selection, and exclusive products must rise to the top.
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Over-reliance on third-party cannabis platforms means giving away customers, search rankings, and competitive advantage to rent the results.
Third-party platforms created an ecosystem that devalues relationships with consumers by prioritizing discount shoppers and rewarding dispensaries with the lowest price or biggest ad budget.
With razor-thin margins, dispensaries often need an immediate return on ad spend (ROAS) to stay afloat.
The risk of targeting short-term returns without understanding customer lifetime value (CLV) and customer acquisition costs (CAC) is that dispensaries miss out on future revenue from a consistent, long-term plan.
Dispensary operators must wear many hats, meaning they don't have internal access to media buyers to launch and optimize campaigns.
Without marketing experts to assist with digital strategies, dispensaries risk penalties and fees due to non-compliance with state regulations.
Cannabis Dispensary Marketing Solutions
Launch Geotargeted Display Ads
Geotargeted ads allow you to leverage device location to engage relevant audiences and drive online sales and foot traffic to your cannabis dispensary.
Serve ads to people living around your shop, daily commuters, weekend visitors, or your competitor’s customers.
REGULATION COMPLIANT CAMPAIGNS
We ensure every cannabis dispensary marketing campaign adheres to state regulatory requirements and guidelines for cannabis advertising.
We deliver your ads across explicitly approved cannabis-friendly inventory and channels including mobile, video, CTV, native, display, and more.
REACH RELEVANT AUDIENCES
Don't waste ad dollars on spray and pray methods! Instead, target audiences with precision to reach the prospects who are most likely to resonate with your message and convert into customers.
Target first-party data, third-party data, generate look-alike audiences, retarget website visitors, and more.
SEE REVENUE IN REAL-TIME
Our revenue attribution platform allows you to track impressions, sign-ups, clicks, CTR, and optimize for return on ad spend (ROAS) so you can turn up the dial on the campaigns that put dollars back into your business.
MAKE LIVE CAMPAIGN OPTIMIZATIONS
Don't wait to optimize campaigns until you hit a certain time or impression benchmark.
Analyze, adjust, and improve data segments, inventory, and creatives in real-time for better performance.
OWN YOUR BUYER'S JOURNEY
View the inventory, creatives, and data that influenced your customer journey.
Multi-touch attribution gives credit to the marketing touch points that nurtured your audience toward becoming a customer.
YOUR EXTENDED MARKETING TEAM
MediaJel’s cannabis marketing experts can offer peace of mind because we know how to launch strategic campaigns on premium inventory while guaranteeing compliance with state regulations.
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Link Marketing Efforts to Revenue Outcomes
Our suite of powerful tools on MediaJel’s Marketing Platform makes launching and tracking marketing campaigns a breeze.
By integrating with your CRM, and POS platform, we’ve developed a compliant online sales engine and analytics platform that maximizes cannabis dispensary growth.
Track impressions, clicks, CTR, and tie revenue to eCommerce transactions.
Case Studies
Launch Your Cannabis Dispensary Marketing Strategy!
The pace of competition for mindshare and wallet share between cannabis dispensaries will continue to increase as new players enter the market and the industry expands.
Now is the time to get ahead in the game with your cannabis dispensary digital marketing. We’ll help you find, engage, and grow a loyal customer base without discounting into the ground, relying on third-party sites, or getting flagged for non-compliance.
Reach out for the most impactful dispensary marketing ideas.
