Cannabis CTV Advertising
Reach hyper-targeted audiences, and gain incremental reach with high-def cannabis connected tv ads.
.svg)
Cannabis Connected TV Advertising
Enjoy traditional TV impact with digital audience precision. CTV marketing has revealed a massive opportunity for cannabis and other regulated companies to purchase ad space on their target audience's favorite streaming services. That’s right. Your cannabis, alcohol, or CBD company can now compliantly advertise with over 150+ premium publishers from the fastest-growing OTT streaming services to verified 21+ audiences.
What is Programmatic CTV Marketing?
Programmatic CTV refers to the automated buying and selling of ad space on connected TV platforms, leveraging data to target your prime streaming audiences. It combines the flexibility of TV, offering viewers both live and on-demand content, with the precision of programmatic advertising to deliver personalized and relevant ads. This approach enhances viewing experiences by aligning ads with viewer interests while maximizing advertiser efficiency and ensuring compliance.
In-Stream Video Ads
15 - 30 second unskippable ads that play before the show or during run time.
Home Screen Placement
Display your ads on the home screen with static images, animated gifs, or video.
Interactive pre-roll ads
Interactive ads offer clickable video commercials
directing back to a website
CTV Marketing Benefits
Want to see your cannabis CTV ads on OTT platforms like Roku, Samsung Streaming, Paramount Plus, or Fox Entertainment? CTV marketing allows cannabis, CBD, and alcohol brands to connect with broader audiences, tapping into the growing trend of cord-cutting and streaming service subscriptions, which attract engaged viewers actively seeking high-quality content.
CTV viewers are more engaged and attentive, leading to higher ad recall.
More precise targeting than TV with demographics, interests, and viewing behavior data.
Increase conversions by personalizing ad creative to specific households and segments.
Integrate cannabis connected tv advertising with other digital channels for a cohesive omnichannel advertising strategy.
Optimize in real-time using ad performance analytics: impressions, view-through rates, and engagement metrics.
Track the impact of cannabis CTV ads on consumer actions throughout the buyer’s journey.
Multi-Channel Attribution Tracks Every Dollar on Every Screen
Say goodbye to guesswork and hello to actionable insights that drive smarter decisions and better ROI. Multi-channel attribution lets you track every dollar on every screen, ensuring you get the most out of your CTV campaign. By integrating data from TV, mobile, desktop, and even in-store experiences, this approach provides a comprehensive and detailed view of your campaign performance, keeping you well-informed and knowledgeable about every aspect of your campaign.
Let's Add CTV to your Mix
Integrating CTV ads with other channels allows for a richer brand story, engaging consumers on a deeper level. MediaJel tracks and analyzes campaign performance across all platforms to provide comprehensive insights.
With a data-driven approach, MediaJel refines your marketing strategy, optimizing ad creatives, targeting, and budget allocation for maximum impact.
Why MediaJel: Omnichannel Integration
By integrating cannabis connected TV ads with other marketing channels, MediaJel creates a cohesive brand experience that reinforces messaging and visuals across all consumer touchpoints. This approach drives significant brand lift through reach, frequency, and consistent cross-channel experiences to capture attention and boost engagement and sales.
.webp)
.webp)
Contextual Targeting Solutions
Place ads next to relevant content with sophisticated AI targeting.
Cannabis CTV FAQs
Yes, cannabis CTV advertising can be a powerful channel for the industry. However, cannabis advertisers must use government-verified 21+ data to ensure compliance with age restrictions. Geolocated audience targeting allows cannabis brands to focus their ads in regions where cannabis is legal, maximizing effectiveness and legal compliance. CTV provides detailed analytics and interactive ad formats, enhancing engagement and tracking capabilities. However, advertisers must carefully navigate platform-specific restrictions and public perception to execute successful campaigns.
Cannabis advertisers should take great care in ensuring that ads do not reach underage viewers and comply with both federal and state laws regarding cannabis marketing. This includes avoiding unsubstantiated health claims and adhering to content restrictions specific to cannabis products.
Precise Targeting: Cannabis connected tv advertising allows for precise targeting using government-verified 21+ data and geolocation to ensure ads reach only legal, age-appropriate audiences.
Enhanced Engagement: Interactive ad formats on CTV can engage viewers more effectively than traditional TV, providing a richer and more interactive user experience.
Detailed Analytics:programmatic CTV provides robust analytics, enabling advertisers to track impressions, engagement, and conversion rates, which helps optimize ad campaigns.
Growing Viewership: The increasing shift from traditional cable to streaming services means a growing and diverse audience that cannabis brands can reach through CTV.