CBD Marketing
Strengthen your online business and drive more ecommerce orders using a compliance-driven CBD advertising tech stack.
CBD Is Big Business With Big Competition
$75.09 billion USD. That's the projected size of the global cannabis market by 2029. For comparison, just how huge will CBD and Delta 9 Brands be in that time? With opportunities this attractive, it's no wonder that marketers for CBD brands are hungry for effective, engaging, and scalable approaches to reach new audiences around the world. If only the regulatory and corporate advertising ecosystems were moving with similar haste.
Easing some long-standing guardrails, the U.S. legalized hemp-derived products in the 2018 Farm Bill. The federal legislation offered little to no guidance on selling, marketing, or advertising CBD. Looking to the future, the legality of these products is in jeopardy. Regulators may soon vote to kill many or all hemp products.
Target Audience Segments
CBD Marketing Challenges
We recognize that CBD and Hemp brands encounter a myriad of challenges, from regulatory restrictions to consumer education hurdles. We develop tailored growth strategies that align with your brand's objectives and market positioning. Whether you're focused on expanding into new markets, increasing brand awareness, or driving online sales, our team crafts bespoke strategies designed to deliver tangible results.
Regulations surrounding CBD and hemp-derived product marketing, including restrictions on advertising claims, product labeling, and the need for expensive certifications, can limit the scope and effectiveness of marketing efforts.
To market on Google and Facebook compliantly, you must have Legit Script Certification that confirms your products have less than .3% THC.
Lingering stigma and misconceptions surrounding your CBD product line may deter potential customers. New customers require extensive education and awareness campaigns that build trust and credibility.
The crowded market means brand differentiation and capturing market share is exponentially more difficult for a new CBD product line or smaller businesses with limited resources.
Delivering relevant messages across diverse customer groups with distinct preferences and buying behaviors takes a strategic and data-driven approach.
Hemp brands and delta 9 brands must develop go-to-market strategies that intimately understand their audience segments on a regional and national level.
CBD Marketing
COMPLIANT CBD MARKETING
Brand Safe Inventory. No Closed Accounts. No Costly Mistakes.
We ensure every CBD marketing campaign complies with the most up-to-date regulatory requirements for Hemp product advertising.
We deliver your ads across explicitly approved Hemp-friendly inventory and channels, including mobile, video, CTV, native, and display.
BUILD CBD BRAND AWARENESS
Multi-Channel Storytelling. Data-Driven Strategies. Build Loyal Audiences
Utilize advanced data analytics and insights to tailor CBD brand messages and target audiences effectively. With personalized and compelling ad campaigns on display, video, and CTV, you can instill brand awareness, build audiences, and nurture new customers through your marketing funnel ending in a purchase from your CBD product line.
LAUNCH ADVERTISING ON MAINSTREAM INVENTORY
High-Traffic Publications. Trusted Information Sources. Deeply Engaged Audiences.
Access exclusive mainstream ad inventory through a CBD marketing agency that complies with CBD advertising regulations and guidelines without LegitScript Certification.
GET TO KNOW YOUR AUDIENCE
Government-Verified Data. Data Enrichment. Lookalike Audiences
Gain valuable insights into target audience behavior, preferences, and demographics using our DemoGraph Audience Builder to inform marketing strategies.
LAUNCH NATIONWIDE CAMPAIGNS
Targeted Reach. Segmented Messaging. Activated Marketing Funnels.
Whether prospecting or retargeting, The MediaJel Platform is your data partner for activating national audiences. We can advertise wherever you can legally ship.
FULL REVENUE ATTRIBUTION INSIGHTS:
Easy-to-Apply Analytics. Data-Driven Insights. Transparent Dashboard.
Our transparent multi-touch attribution reports dissect the effectiveness of your display ad campaigns, tracking impressions to understand which campaigns lead to transactions. Leverage purchasing trends and make informed marketing investments. The data directly impacts your decisions—start cultivating valuable brand equity today!
REAL-TIME ANALYTICS
Revenue Metrics. Dynamic Optimization. Visualize Ecommerce Funnel
MediaJel's CBD marketing agency provides CBD brands with immediate ROAS insights, enabling them to see the effects of campaign changes in real time and make data-driven decisions for optimal results.
LAUNCH MOBILE & CTV ADS
Easy to Start. Cross-Device Targeting. Self-Service Options Available.
Serve multi-channel campaigns to people living near your shop, visiting a competitor's shop, or showing interest in hemp-related topics. Your messaging delivered to targeted audiences across display, CTV, DOOH, video, and CBD affiliate marketing.
CBD ADVERTISING BUILT TO WIN
Audience Targeting. Campaign Optimization. Revenue Attribution.
The ability to precision-target audiences via compliant advertising is essential to CBD brands' long-term growth and viability. Our omnichannel programmatic advertising platform delivers the right hemp product ad to the right audience at the right time.
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Decode Revenue Streams with ECommerce Attribution
For CBD brands and hemp-derived brands looking to capture market share and secure a defendable market leader footing in this skyrocketing industry, programmatic advertising with MediaJel’s CBD marketing agency offers you the most advanced proprietary software and data solutions for precision-targeting and audience scalability, omnichannel media presence, and real-time actionable analytics.
CBD Advertising: Your Headstart
As your CBD brand or delta 9 brand vies for prized audience attention and consumer wallet share, you can establish a solid foothold by building long-term brand equity in the market. Cost-efficient and effective, our programmatic advertising solutions give you a head start in the competitive CBD race.
Target, reach, engage, and compel consumers to search for your CBD brand and buy your hemp products.
Together, we make great things happen for CBD product lines.
CBD Marketing FAQs
You can promote a hemp brand through several digital marketing channels. These include content marketing, where educational and engaging blog posts, articles, and videos are created to inform and attract potential customers. Email marketing is another powerful tool, allowing for personalized communication and promotion directly to subscribers. Search engine optimization (SEO) helps improve organic search visibility, driving traffic from individuals searching for CBD-related information. Pay-per-click (PPC) advertising, such as Google Ads, can be used cautiously due to strict platform regulations, ensuring compliance with all guidelines. Influencer marketing on platforms like Instagram and YouTube allows leveraging the audience of trusted personalities. Finally, CBD affiliate marketing involves partnering with affiliates who promote CBD products on their platforms for a commission on sales.
LegitScript is a certification and monitoring service that ensures companies, particularly those in highly regulated industries like CBD, operate in compliance with all applicable laws and standards. LegitScript certification is necessary for CBD marketing because it provides a seal of legitimacy and trustworthiness. This certification helps businesses navigate the complex regulatory environment surrounding CBD products, ensuring their advertisements and promotions meet all legal requirements. Many major advertising platforms, including Google and Facebook, require LegitScript certification for CBD products to run ads on their networks. Certification facilitates access to popular marketing channels and enhances consumer trust because customers perceive LegitScript-approved products as safer and more credible.
The best social media platforms for marketing CBD products include Instagram, Facebook, and YouTube. Instagram is particularly effective due to its visual nature and high engagement rates, allowing brands to showcase products, share user testimonials, and connect with influencers for CBD affiliate marketing. Despite its stringent advertising policies, Facebook can still be valuable for community building through groups, organic posts, and targeted ads if compliant with their regulations. YouTube is ideal for educational content, product reviews, and tutorials, leveraging video's power to engage and inform audiences. Additionally, LinkedIn can be useful for B2B marketing and establishing thought leadership in the CBD industry. Each platform has its own set of guidelines and best practices for CBD marketing, so understanding and adhering to these are paramount for successful campaigns. Looking for under-the-radar cannabis social networks? We've got you there too.