The Regulated
Industry Landscape
Timing and connection are critical digital marketing factors, and they become even more challenging for businesses in regulated industries. Whether you're in cannabis, CBD, alcohol, gaming, or another regulated sector, MediaJel helps deliver compliant audiences across devices, media channels, and at every stage of the digital buying journey.
With custom marketing technology solutions built expressly for regulated industries, we connect the dots and create paths to those pivotal moments of interest that capture consumer attention.
We focus on nurturing these connections down the funnel to conversion despite the complexities of compliance needs, paid media restrictions, content, and social media limitations. With an increasingly competitive market, businesses in sensitive verticals and regulated sectors must navigate a sea of marketing challenges.
You are the expert in your industry. We specialize in converting your product/market fit into solutions that drive qualified traffic and revenue.
Regulated Marketing Strategies
What do cannabis brands, CBD brands, alcohol brands, and other regulated industries have in common? They all exist in competitive, crowded markets and must navigate the complexities of an ever-changing regulatory landscape. Your brand needs forward-thinking, compliant strategies tailored for regulated brand marketing to stand out.
And we’re driven by a clear purpose―to remove barriers and deliver actionable data that power high-performance, high-return campaigns. Our core competencies in paid search, display advertising, and SEO work together to do just that.
Cannabis Dispensaries
Successful dispensary advertising requires capturing local consumers' attention, footfall, and ongoing loyalty with engaging and creative messaging. It’s a numbers-in-the-door game, and geo-specific, precision-targeting matters. We help you attract new prospects into your dispensary and keep your UVP top of mind so your existing customers keep coming back.
MediaJel leverages tightly defined geospatial data, rich first—and third-party datasets, and our proprietary identity graphing tools to build strategic, location-based audience targets.
Our cannabis marketing platform helps nurture your local audiences and drive consumer consideration for your dispensary at the time and place when they are most engaged and ready to buy.
Through the power of programmatic dispensary advertising, we can attract new customers while empowering your customer retention and re-engagement strategies.
With tailored solutions and full-service management for any sized business, MediaJel becomes a value-added extension of your dispensary marketing team by offering truly ground-breaking capabilities for accessing government-verified, age compliant audiences with complete revenue attribution tracking.
Cannabis Delivery
Whether they place an order online for pickup or delivery, your touchless brand experience must stand out from the crowd and educate the buyer.
Cannabis delivery has become the new frontier in cannabis commerce, which comes as little surprise given the rise in e-commerce shopping habits we’re seeing post-pandemic. Eighty percent of American consumers now name speed and convenience as two of the most important elements of a positive customer experience.
In an ideal world, prospects would see your ads, come directly to your website, and instantly click and convert. But we know the buyer’s journey is rarely linear, and the nascent cannabis delivery ecosystem brings customer questions and hesitations.
With tools that provide prime tactics for the nascent delivery ecosystem, such as contextual retargeting and geo-fencing, our programmatic platform helps engage interested audiences in your offerings by funneling prospects through the education and decision-making process.
From on-demand and scheduled delivery to subscription services and membership clubs, the introduction of e-commerce to the cannabis industry and other regulated industries allows consumers to safely, privately, and legally get the brands and products they prefer without meeting a budtender. Whether they place an order online for pickup or delivery, your touchless brand experience must stand out from the crowd and educate the buyer.
Cannabis Brands
Brand marketing in cannabis is a particularly sticky challenge. Consumers often aren’t brand loyal, brands don’t generally have direct-to-consumer distribution channels set up, and markets are locally contained.
Cannabis brand co-marketing campaigns in partnership with dispensaries that carry your products can build brand awareness and increase sales and product sell-through for both businesses. This is a fantastic way to invest in the brand/retail relationship and ignite brand awareness and loyalty in new geos.
Co-marketing campaigns will ultimately drive increased revenue for dispensaries as e-commerce checkout experiences allow customers to purchase other products on their site and yours. However, before advertising cannabis and CBD, brands must ensure they have dedicated landing pages and special offers prominently displayed on the dispensary’s website. Additionally, when entering such partnerships, it’s prudent for brands to negotiate contracts or seek reduced shelving fees, given their active investment in regulated marketing and collaboration efforts.
Not only that, but cannabis marketing is highly regulated, geo-specific, and closely monitored—so you need to know precisely who, what, and where you can market.
Then, you must ensure your safe, compliant advertising campaigns are executed flawlessly. This is our specialty.
Every element of MediaJel’s programmatic cannabis marketing platform was purpose-built to deliver the most effective digital advertising solutions for both US-based and global cannabis brands. Working with cannabis-related brands of all types and sizes, we specialize in regulated brand marketing to help you identify and engage current and potential customers in a compliant, business-safe fashion.
CBD Brands
Growth and consumer acceptance are becoming so widespread that Google has been forced to take note, updating its advertising policies to allow low-THC hemp-derived products when they are certified with LegitScript. CBD brands now have access to consumers on both Google and YouTube—but wow, is the market getting crowded!
With a seemingly never-ending stream of new oils, tinctures, concentrates, THCA topicals, capsules, Delta-8, and edibles competing for customer awareness and valuable shelf space, CBD brands risk getting lost in a maze of industry noise and consumer confusion.
Without a clear Unique Value Proposition and forward-thinking marketing strategies, your brand can quickly get lost in the mix. We help clear your way to creating meaningful customer connections. Our core competencies in paid search, display advertising, and SEO have been built, refined, and honed in the cannabis industry to help your brand succeed.
It’s no secret that demand for CBD health and wellness products is exploding worldwide. US sales alone reached $ billion in 202. Fueled by rising acceptance and mainstream use of CBD-infused products, governmental approvals, and a growing body of research, the future for CBD is bright. Predictions for continued CBD market growth are optimistic.
For more details on cannabinoids, visit our Cannabinoid Dictionary.
Alcohol Brands + Marketplaces
We’re all familiar with mainstream alcohol advertising, from iconic Super Bowl ads to memorable brand campaigns. However, despite their mass-market presence, brand marketers in alcohol, casino, gaming, and other regulated industries face significant digital advertising barriers. Just like cannabis businesses, alcohol, and gaming marketers must navigate a patchwork of state regulations, legal drinking age (LDA) compliance, and ethical restrictions while adhering to federal oversight.
The challenges are similar across regulated sectors: age-safe, geo-safe, compliant digital campaigns that target the right audiences without risking brand integrity. Alcohol, casino marketing, and other regulated brands may miss valuable paid search and display advertising opportunities. That’s where we come in.
In partnership with Statara Solutions, global leaders in data, analytics, polling, and outreach, we’ve developed DemoGraph, an unparalleled digital advertising solution that offers government-verified age data and ensures 90% LDA compliance. With DemoGraph, you can leave compliance worries behind and confidently reach your target audience in a compliant, data-driven way.
Casino and Gaming
In more mature regulated markets like alcohol and casino gaming, the competition is fierce. Countless brands launch new products and promotions to compete for consumer attention and loyalty. As consumer attitudes and consumption patterns evolve, branding strategies must adapt.
Understanding and speaking directly to your ideal buyers across multiple channels has never been more critical. Our creative digital tactics help you break through the noise, providing mainstream digital access to your audiences while staying fully LDA-compliant. Whether you’re in alcohol, casino marketing, or other regulated industries, we offer the tools to navigate this complex landscape and unlock new advertising possibilities.
Regulated Brands Resources
Regulated Industry Marketing That Translates to ROAS
Explore how our strategic, data-driven approach has driven real-world success for our clients.
MediaJel is the industry’s digital marketing platform of choice for grow-focused brands and retailers like you.
