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Gone are the days of endless negotiations and manual ad placements. Programmatic advertising has revolutionized digital marketing by automating the purchase, placement, and optimization of ad space in real-time. Today's advertisers have embraced programmatic technology as a key tactic to reach their target audience and maximize return on investment (ROI).

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Discover the ultimate guide to the top 54 cannabis business directories for dispensaries, curated with insights from MediaJel, to elevate your online visibility and reach.

To improve your ROAS, optimize audience targeting, conduct A/B testing on ad creatives, and utilize retargeting strategies to increase conversions.