Unlock the Power of Programmatic Advertising
Transform your cannabis or regulated business with data-driven, compliant advertising strategies.
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What You’ll Learn
We break down complex concepts into easy-to-understand lessons, empowering you to grow your business with confidence.
Develop scalable media plans
Highly Targeted Audiences and Campaigns
Prove Revenue Attribution
Optimization Strategies
3 Week Course, Just Two Emails Per Week
All you have to do is open and read.
Hit reply if you have questions for real life support.
Programmatic Ads: Your Secret Weapon in Cannabis Marketing!
What is Programmatic Advertising?
Learn about the programmatic landscape, from DSPs, SSPs, to DMPs and beyond.
Benefits of Programmatic In The Cannabis Industry
Reach targeted audiences more efficiently, optimizing ad spend, and navigating regulatory challenges with precision.
Building Your eCommerce Marketing Funnel
Outline the stages a customer goes through from awareness to purchase, helping businesses guide prospects toward conversion.
When to Launch Programmatic Ads
Identify digital assets and strategies needed to execute a successful launch, when to scale campaigns, reach specific audiences, and optimize your budget for better returns.
Understanding Revenue Attribution
Analyze the customer journey to determine which touchpoints contributed to a sale, plus tools to prove revenue attribution.
Geo-Targeting Secrets: Reach & Retain Your Best Cannabis Customers
Defining Campaign Goals
Are you prospecting or retargeting, retaining current customers, generating brand awareness? Define your best audiences for objectives, and learn to tailor the message and creative for optimum results.
The Power of Data
Data plays a crucial role in advertising by enabling more precise targeting, optimizing campaigns, and measuring effectiveness, ultimately driving better results.
Audience Building Tactics
Building audiences and implementing geotargeting strategies involves identifying and segmenting potential customers based on demographics, behavior, and location to deliver more relevant and effective advertising.
Effective Ad Creatives
Creatives are the visual and textual elements of an ad campaign that convey the brand message and engage the target audience.
Optimized Landing Pages
Landing pages should be optimized to encourage conversions and achieve campaign objectives.
Geo-Targeting vs. Geo-Framing
From radius targeting, competitor conquesting, landmarks and events to lookback audiences, and more.
Advanced Retargeting Strategies
Build retargeting segments based on past website behavior, set up tracking pixels to collect data and re-engage with targeted ads.
Optimization Strategies for Programmatic Campaigns
Different Types of Testing Including: A/B Testing
Testing for incrementality - Geo holdouts, looking at lift and understanding mix.
A/B test hold out audiences / creatives / multi variant testing
Performance Metrics
Track key metrics like CTR, conversion rates, and ROAS to understand and improve campaign effectiveness.
Audience Refinement
Continuously refine audience segments based on performance data to enhance ad efficiency and conversion rates.
Inventory Refinement
Regularly assess and optimize ad placements across websites, apps, and platforms to ensure maximum effectiveness.
Ad Frequency
Balance ad frequency to avoid both underexposure and ad fatigue, ensuring your audience stays engaged.
PMP Benefits / Drawbacks
Private Marketplace (PMP) deals offer exclusive access to premium inventory and greater transparency, but they come with higher costs and limited scalability. In this section, we’ll cover the key benefits and drawbacks of PMP, helping you determine whether it’s the right approach for your media strategy.
eCommerce Marketing Funnels
Building Your eCommerce Marketing Funnel
Outline the stages a customer goes through from awareness to purchase, helping businesses guide prospects toward conversion.
Top of Funnel (TOFU): Awareness
Attract potential customers and create awareness of your brand. This stage focuses on broad outreach through content that educates or entertains, drawing in a wide audience that may not yet be familiar with your offerings.
Middle of Funnel (MOFU): Consideration
Objective is to nurture leads by providing them with valuable information that helps them consider your products or services. This is where you build trust through detailed content.
Bottom of Funnel (BOFU): Conversion
Convert leads into customers. This stage involves direct calls to action, such as special offers, free trials, and clear, compelling reasons to make a purchase, tailored to those ready to make a decision.
Post-Purchase: Loyalty and Advocacy
Post sale strategies: excellent customer service, personalized follow-ups, loyalty programs, and encouraging customers to share their positive experiences.
Equity and Trust
Building equity and trust with your audience is foundational to the funnel.
Flipping The Funnel on its Head
Earning your way up the funnel
Scalable Media Plans
Building Comprehensive Media Plans
Identify key objectives, set measurable goals, and select the appropriate channels to reach your target audience, learn to adjust for market conditions and brand evolution.
Display, Online Video, CTV, DOOH Strategies
Scalable media plans should incorporate a mix of platforms and tactics. From driving brand awareness to revenue and retention, learn the top media mix from our expert team.
Tailored Plans For Dispensaries, Delivery Services, Brands, and MSOs
Tailoring media plans to the specific needs of each business type ensures that your strategies are effective and scalable as your business grows.
Managed vs. Self-Service Options
Choosing the Right Approach for Your Business
When it comes to programmatic advertising, choosing between a managed service and a self-service option is crucial.
Access to Our Dashboard for Hands-On Experience
For businesses opting for a self-service model, we provide access to our advanced dashboard, offering a hands-on experience in managing your campaigns.
Elevate Your Business with Programmatic Advertising
Enroll in our FREE now to master data-driven strategies that drive real revenue results.