Florida State Advertising Regulations
Florida legalized medical marijuana in 2016. Florida’s cannabis advertising law is detailed in Section 986 of Florida’s Public Health Statues. The laws allow for medical marijuana treatment centers to advertise online, but only with approval from the Florida Department of Health.
Listed below are provisions related to digital advertising:
A medical marijuana treatment center may engage in Internet advertising and marketing approved by the Public Health Department.
An advertisement may not have any content that specifically targets individuals under the age of 18, including cartoon characters or similar images.
A medical marijuana treatment center may not engage in advertising that is visible to members of the public from any street, sidewalk, park, or other public places.
A medical marijuana treatment center may engage in Internet advertising and marketing approved by the Public Health Department.
Each medical marijuana treatment center that dispenses marijuana and marijuana delivery devices shall make available to the public on its website the price for each marijuana product.
Each medical marijuana treatment center that dispenses marijuana and marijuana delivery devices shall make available to the public on its website each marijuana and low-THC product available for purchase, including the form, strain of marijuana from which it was extracted, cannabidiol content, tetrahydrocannabinol content, dose unit, total number of doses available, and the ratio of cannabidiol to tetrahydrocannabinol for each product.
Each medical marijuana treatment center that dispenses marijuana and marijuana delivery devices shall make available to the public on its website the price for a 30-day, 50-day, and 70-day supply at a standard dose for each marijuana and low-THC product available for purchase.
An advertisement may not be an unsolicited pop-up advertisement.
Other provisions related to digital advertising:
Opt-in marketing must include an easy and permanent opt-out feature.
An advertisement may not have any content that specifically targets individuals under the age of 18, including cartoon characters or similar images.
A medical marijuana treatment center may not engage in advertising that is visible to members of the public from any street, sidewalk, park, or other public places.