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State by State Background
Missouri

Cannabis Advertising State Regulations

Download the State By State Cannabis Ad Regulations Ebook

Missouri State Advertising Regulations

Missourians voted to pass Amendment 2 in 2018 with 65.5% support. With its passage, the right of Missouri patients to safely access medical marijuana was officially enshrined in the state constitution.

Other provisions related to digital advertising:

Signage may not utilize images or visual representations of marijuana plants, products, or paraphernalia, including representations that indicate the presence of these items, such as smoke.

A facility may not display marijuana, marijuana paraphernalia, or advertisements for these items in a way that is visible to the general public from a public right-of-way.

Outdoor signage and, if visible to the public, interior signage, must comply with any local ordinances for signs or advertising and may not display any text other than the facility’s business name or trade name, address, phone number and website.

Discounts / Promotions:

Allowed

Creative Guidelines:

  • Manufacturers must dial down the coloring on their packaging — a lot. “Limited colors, including a primary color as well as up to two logos or symbols of a different color or colors, whether images or text, including brand, licensee or company logos” must be used, and the word “Marijuana” must be printed in the largest font on the packaging.
  • May not utilize images or visual representations of marijuana plants, products, or paraphernalia, including representations that indicate the presence of these items, such as smoke.
  • Should not be appealing to children
  • Synopsis:

    Signage and advertising on facility premises must comply with the following:

    1. A facility may not display marijuana, marijuana paraphernalia, or advertisements for these items in a way that is visible to the general public from a public right-of-way; and
    2. Outdoor signage and, if visible to the public, interior signage, must comply with any local ordinances for signs or advertising and— A. May not display any text other than the facility’s business name or trade name, address, phone number, and website; and B. May not utilize images or visual representations of marijuana plants, products, or paraphernalia, including representations that indicate the presence of these items, such as smoke.

    Disclaimer

    Please note that we are not legal professionals, and the information provided in this article should not be interpreted as legal advice. We strongly recommend consulting with legal counsel to ensure compliance with all applicable laws and regulations.