Colorado State Advertising Regulations
Colorado was one of the first states to legalize recreational cannabis in 2012, so their advertising regulations have served as the framework for many other states. The laws relating to cannabis advertising are detailed in the R1102 section of the Colorado Code of Regulations.
In Colorado, cannabis advertising laws ensure that marketing practices are responsible and compliant with state regulations. Retail marijuana establishments must adhere to several key requirements to avoid deceptive or misleading advertising. Specifically, advertisements must not contain false claims or imply that products are safe solely because a retail marijuana testing facility or the State Licensing Authority has tested them. Advertisements must accurately represent products and avoid any misleading statements.
Additionally, Colorado law prohibits targeting individuals outside the state with cannabis ads, as this could contribute to inter-state trafficking. Advertisements must not appeal to those under 21, avoiding the use of cartoon characters or imagery that might attract a younger audience. Compliance with local ordinances regulating signs and advertising is also mandatory.
Online advertising faces stricter scrutiny. Unsolicited pop-up ads are banned, and any online advertisements must be placed on websites with evidence that no more than 30% of the audience is under the age of 21. These regulations are intended to prevent minors from being exposed to cannabis advertising and ensure that all marketing practices adhere to state and local standards.