Alaska State Advertising Regulations
Alaska was the fourth state to legalize recreational cannabis. Since 2016 their cannabis advertising laws are among the most extensive. Alaska’s cannabis advertising regulations are detailed in the Alaska Administrative Code.
Alaskan regulations state than an advertisement for marijuana or any marijuana product must contain each of the following warnings, that must be plainly visible and at least half the font size of an advertisement on a sign, and no smaller than size nine font when the advertisement is in printed form; warnings in audio advertisements must be intelligible and played at the same speed.
Marijuana advertisements must contain the following warnings:
- Marijuana has intoxicating effects and may be habit-forming and addictive.”
- “Marijuana impairs concentration, coordination, and judgment. Do not operate a vehicle or machinery under its influence.”
- “There are health risks associated with consumption of marijuana.”
- “For use only by adults 21 and older. Keep out of the reach of children.”
- “Marijuana should not be used by women who are pregnant or breastfeeding.”
Advertisements must not contain any false or misleading statements. They must include the cannabis business name and license number.
Web pages must utilize age-gating measures to ensure the viewers are over the age of 21.
A person may not advertise or market marijuana, a marijuana product, or a marijuana accessory in a manner enticing to minors.
A retail marijuana store may not use giveaway coupons as promotional materials, or conduct promotional activities such as games or competitions to encourage sale of marijuana or marijuana products.
A marijuana establishment shall maintain in a format that is readily understood by a reasonably prudent business person records related to advertising and marketing.
Other provisions related to digital advertising:
Advertising via marketing directed towards location-based devices is prohibited, including but not limited to cellular phones, unless the marketing is a mobile device application installed on the device by the owner of the device who is 21 years of age or older and the application includes a permanent and easy opt-out feature.
The ads must not contain any content that can be considered to target or appeal to individuals under the age of 21 or portray the consumption of cannabis by individuals under the age of 21.
Advertisements must not offer free giveaway promotions of cannabis products or accessories.
Advertisements shall not contain any written information about marijuana or a marijuana product or any photographic or illustrative depictions of marijuana or a marijuana product, other than depictions contained within the established business name font and logo.
Advertisements cannot promote the excessive use of cannabis or display cannabis consumption.
A retail marijuana store may not place an advertisement for marijuana or a marijuana product, on or in a public transit vehicle or public transit shelter; on or in a publicly owned or operated property; within 1,000 feet of a substance abuse or treatment facility; or on a campus for postsecondary education.
A retail marijuana store may not place an advertisement for marijuana or a marijuana product, on or in a public transit vehicle or public transit shelter; on or in a publicly owned or operated property; within 1,000 feet of a substance abuse or treatment facility; or on a campus for postsecondary education.
Advertisements cannot represent that the use of marijuana has curative or therapeutic effects.