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District of Columbia

Cannabis Advertising State Regulations

District of Columbia State Advertising Regulations

While recreational cannabis use is decriminalized in the District of Columbia, there are no laws regulating the recreational sale or marketing of adult use cannabis. While limited, the Washington D.C.’s medical marijuana advertising regulations are documented in Title 22-C District of Columbia Municipal Regulations For The Medical Marijuana Program.

A medical marijuana certification provider shall include the following subjects in its education training program; which shall be submitted to the Department for approval for advertising, promotion, and marketing of medical marijuana.

Advertising relating to the prices of medical marijuana shall not be displayed in the window of a registered establishment.

Discounts / Promotions:

Allowed

Creative Guidelines:

No Exterior Advertising: Avoid displaying price or product information on windows or doors; keep ads off the exterior and visible areas of the establishment.
No Illuminated Signs: Ensure all signs related to medical marijuana are not illuminated and do not light up from the exterior.
No Child-Focused Imagery: Exclude pictures, illustrations, or designs that depict children or are appealing to minors, such as toys.‍
No Encouragement for Unregistered Use: Refrain from advertising that promotes the use or purchase of medical marijuana without a valid registration card.

Synopsis:

Medically Legal to sell - not recreationally legal to sell.

CHAPTER 58 ADVERTISING 5800

SIGN ADVERTISING 5800.1 Advertisements relating to the prices of medical marijuana shall not be displayed in the window of a registered establishment.

5800.2 Advertisements relating to medical marijuana shall not be displayed on the exterior of any window or on the exterior or interior of any door.

5800.3 No sign advertising medical marijuana on the exterior or visible from the exterior of any registered establishment or elsewhere in the District shall be illuminated at any time.

5801 PROHIBITED STATEMENTS

5801.1 A registered cultivation center or dispensary shall not use any picture or illustration that depicts a child or immature person, or objects (such as toys), suggestive of the presence of a child, and any statement, design, device, picture, or illustration designed to be especially appealing to children or immature persons.

5801.2 A statement that is known by the dispensary or cultivation center to be false or misleading with respect to advertised price charged to the qualified patient, ingredients of medical marijuana, source of manufacturer, or statements as to health benefits, shall be prohibited.

5801.3 A statement that encourages the use or purchase of medical marijuana without a registration card shall be prohibited.

Disclaimer

Please note that we are not legal professionals, and the information provided in this article should not be interpreted as legal advice. We strongly recommend consulting with legal counsel to ensure compliance with all applicable laws and regulations.

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