Mississippi State Advertising Regulations
The Mississippi Medical Cannabis Program outlines specific definitions and regulations regarding advertising, branding, and educational activities for licensed medical cannabis establishments. Advertising is defined as any promotional activity aimed at encouraging the purchase of medical cannabis, excluding product labeling. Branding involves creating a distinct identity for a cannabis business using names, logos, and symbols. The program provides a clear understanding of what constitutes cannabis and cannabis products, as well as the scope of marketing activities available to licensed establishments.
Strict prohibitions are in place to ensure that advertising does not target minors or mislead consumers. Cannabis businesses are banned from using broadcast and electronic media, including radio, TV, social media, and public displays for their promotions. Additionally, advertisements must not depict the consumption of cannabis, promote overuse, make unverified health or safety claims, or include imagery that could appeal to children, such as cartoons or animals. These regulations are designed to maintain public safety and ensure marketing practices align with the state's legal framework.
Branding and educational activities are permitted but with clear restrictions to prevent targeting vulnerable populations. Businesses can establish online and social media presence, participate in sponsorships, and provide educational materials about the risks and benefits of cannabis use. However, branding must not promote non-medical use or target minors. Any inducements like discounts or promotions must comply with tracking and usage regulations, ensuring that all practices remain within the bounds of Mississippi's medical cannabis laws.