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State by State Background
Hawaii

Cannabis Advertising State Regulations

Download the State By State Cannabis Ad Regulations Ebook

Hawaii State Advertising Regulations

The state of Hawaii does not allow cannabis medical dispensaries to advertise.

Hawaii's cannabis advertising regulations, detailed in Section 11-850-145, impose stringent limitations on how dispensaries can promote their products. According to the policy, dispensaries are prohibited from engaging in any form of advertising through various media channels, including broadcast, electronic, and print media.

This restriction covers radio, television, the internet, social media, newspapers, magazines, billboards, and placards on public transit. The only exceptions are that dispensaries may use their websites or private messaging systems to provide general information upon request. This includes contact details, retail locations, and a list of available products with limited descriptions.

Dispensaries are restricted from displaying cannabis products in windows or any other public viewable areas. The use of terms like "candy" or "candies" is also banned in advertising, product lists, and menus to avoid appealing to a younger audience.

Additionally, dispensaries and their staff must refrain from making unsubstantiated health or benefit claims about their products. These measures are designed to ensure that cannabis advertising remains discreet and compliant with state regulations, aiming to prevent misleading information and maintain a professional standard in the marketing of cannabis products.

Discounts / Promotions:

Not Allowed

Creative Guidelines:

  • Leverage Organic Channels: Focus on building and engaging with your audience through organic social media, content marketing, and SEO rather than paid advertising.
  • Develop a Strong Web Presence: Ensure your website is user-friendly, informative, and optimized for search engines to attract and retain customers.
  • Refine In-Store and POS Promotions: Enhance point-of-sale displays and in-store marketing materials to create a compelling and compliant shopping experience.
  • Synopsis:

    Section 11-850-145 - Advertising and displays

    (a) A dispensary licensee shall not engage in advertising in any media including but not limited to:

    (1) Broadcast or electronic media:

    (A) Radio;

    (B) Television;

    (C) Internet; and

    (D) Social media;

    (2) Print media:

    (A) Newspaper;

    (B) Magazine;

    (C) Billboards; and

    (D) Placards on public transit vehicles or public transit shelters; provided that a dispensary licensee may provide only general information on the dispensary licensee's contact information, its retail dispensing location, and a list of products available for dispensing with a description limited to the information specified in section 11-850-143 by means of a website or a private messaging system in which an individual requests such information from the dispensary.

    (b) A dispensary licensee shall not display cannabis or manufactured cannabis products in windows or in public view.

    (c) A dispensary shall not use the words "candy" and "candies" on advertising, product lists, or product menus.

    (d) A dispensary and its employees shall not make health or benefit claims regarding its products that are unsubstantiated, false, or misleading in any particular.

    Disclaimer

    Please note that we are not legal professionals, and the information provided in this article should not be interpreted as legal advice. We strongly recommend consulting with legal counsel to ensure compliance with all applicable laws and regulations.