Louisiana State Advertising Regulations
Louisiana state legislators legalized medical marijuana in 2016, and its regulation falls under the Louisiana Department of Agriculture and Forestry. Although there are currently no specific cannabis advertising regulations in Louisiana, marijuana pharmacies face restrictions on how they can promote their products. They are prohibited from using public mediums such as newspapers, billboards, television, radio, internet, or social media to advertise.
Pharmacies can, however, use direct mail, brochures, or similar methods to reach Louisiana-licensed physicians, provided these communications are not accessible to the general public. All advertising aimed at physicians must avoid deceptive or misleading claims. While pharmacies can indicate that their products have been tested by approved laboratories, they cannot imply that their products are safe solely due to regulatory testing or oversight. This framework ensures that advertising remains truthful and appropriately targeted.