Every Cannabis Challenge Has a Solution — Find Yours Here

Problem: A Crowded and Competitive Market

The cannabis industry is quickly maturing and evolving. Increasing market competition driven by new entrants, a diversification of products, and ongoing consolidation mean that successfully navigating the cannabis marketing landscape requires a deep understanding of both regulated industries and the nuances of marketing cannabis using white hat, effective, and compliant tactics. MediaJel offers swift deployment of innovative marketing strategies, keeping the big picture at the forefront: Your differentiators and your individual strategic business goals.

For cannabis brands and dispensaries in a crowded and competitive market, a crucial task is building a loyal brand following to ensure you are well-positioned to deepen your market presence and beat out the competition in the long term.

Solution: Build Your Unique Value Proposition and Target the Right Audience

With the level of product diversification cannabis is now experiencing, consumers can easily become distracted by competing cannabinoids, terpenes, trends or formats.

So, what makes your business different? In a competitive market, defining and refining your unique value proposition (UVP) is a strategic imperative. It helps you distinguish your brand, connect with your target audience, and ultimately drive growth and success.

MediaJel’s regulated industry subject matter experts are here to help you define, test, and tune the differentiators that resonate with the cannabis audiences you want to connect with.

Marketing that is driven by a deep understanding of your target audience has never been more important. Our deep expertise in regulated markets, coupled with our unparalleled marketing attribution and data tools, will allow your business to drive your UVP with the right message delivered at the right time to support their customer journey stage.

Problem: Compliance, Privacy, and Data-Sharing Regulations

Balancing the need for data-driven marketing with customers’ privacy rights requires careful planning and execution. Additionally, if your business operates in multiple jurisdictions, you may need to navigate the complexities of cross-border data sharing while complying with data protection laws.

Cannabis brands and dispensaries need partners who are able to provide privacy-driven ads and give them control over the consumer data collected.

Solution: Data-driven Marketing

More than 60% of high-growth companies are shifting to a first-party data strategy. Instead of paying aggregators (like Weedmaps or Leafly) who only lease consumers to brands and dispensaries.

Partnering with MediaJel provides your business with access to our growing suite of first-party data solutions and cannabis marketing experts who tailor your access to real-time MarTech and AdTech analytics. And it’s all contained within our centralized reporting platform that aggregates your valuable data in one proprietary dashboard, DemoGraph, that is customized to regulated industries.

Problem: Navigating Google for Cannabis Businesses

There’s no ignoring Google: they control 92% of all search traffic. With SEM, or Google Ads, there are strict guidelines that can get your ad account suspended with one wrong move. For organic traffic, once you’re ranked on a Search Engine Results Page (SERP), there’s a fight for Page 1 results because less than 1% of searchers will go beyond that coveted search space. This makes SEO a foundational element in digital marketing, particularly for brick-and-mortar businesses that also provide ecomm for delivery or pickup in competitive, geolocated regions.

Solution: Leverage Multiple Channels

Diversify the marketing channels you’re using so that your company’s website SEO is tuned to drive growth and flex with Google’s regular algorithm updates, then support it with the best digital advertising tactics available for Cannabis Google Ads, and Geo-Targeted Display Ads to meet your target audience where they are spending time online.

Building a robust cannabis marketing strategy should combine underutilized channels such as video, CTV, and digital out-of-home (DooH) with advanced data targeting tactics to make the right connections with your audience at the right buying moments. Put the power of targeting data—such as proximity, behavioral, time of day, and weather—to become top of mind at pivotal points throughout a potential or existing customer’s journey. This journey includes both the flow of their day and their position in the marketing funnel, which only reliable data can inform.

Problem: Effectively and Efficiently Scaling Your Brand

Growth can be messy. You want to scale your brand while maintaining a consistent customer experience and optimizing the use of resources and funds. A narrow advertising focus and a superficial SEO approach won’t get you there. The data says it all: it now takes six to eight touchpoints to win a single purchase, and 90% of consumers expect brand experience consistency across all channels.

Solution: Omnichannel Marketing

Customers are savvy and their expectations are higher than ever. People want seamless, consistent brand experience across all channels they engage with, whether they’re shopping online, receiving an ad or email, visiting the store, or engaging on social media. Omnichannel marketing makes that possible by bridging the digital and physical divide and creating unified customer experiences across online and offline channels for every brand interaction. A true omnichannel experience turns prospects into loyal customers because they know exactly the level of engagement, personalization, and customer service they can look forward to.

MediaJel can help bridge the gaps that a full omnichannel experience requires. By tapping into our advanced data and analytics dashboard we develop unique marketing campaigns for regulated businesses tailored to their deep first-party data insights and consumer purchasing behaviors.