If You’re Not Advertising on 420, You’re Leaving Money on the Table

420 Ad Campaign Swipe File

420 is the biggest day in cannabis retail. It’s not just a holiday—it’s a high-stakes revenue event. Dispensaries and brands that show up with strong promotions, smart creative, and a solid marketing plan see lifts in foot traffic, basket size, and repeat customers.

But if you’re not actively advertising, you're not just missing out—you’re handing sales over to your competitors.

To help you win the day (and the weeks leading up to it), we’ve pulled together this swipe file packed with high-performing 4/20 ad campaigns, email copy, SMS messages, and creative hooks you can plug right into your strategy. Whether you’re short on time or just need fresh inspiration, this guide is here to help you make this 4/20 your highest-performing one yet.

Let’s light up your next campaign.

Email Subject Lines & Preheaders

SMS Copy

• 🔥 420 is ON. Get % off your favorite products today only! Tap here to stock up: [shortlink]
• 👀 Sneak peek: Our 4:20-only bundles are live. You don’t want to miss this. Hit the link ➡ [shortlink]
• 🎉 You’ve unlocked your 4/20 VIP perk: $20 off any order over $100. Use code: H420. Valid today only!

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1. Countdown to 4/20 (Pre-Event Campaigns)

• Headline: “Countdown to 4/20: Daily Deals Are Here”
• Visuals: Digital timer, pre-rolls forming clock hands, weed calendar‍
• CTA: “Check Today’s Drop”

2. 420 Day-Of Event Ads

• Headline: “TODAY ONLY: 42% Off Everything”
• Visuals: Bright green hues, neon signs, stoner essentials on display
• CTA: “Get the Deal Before 4:21”

3. “High, How Are You?” Welcome Campaign

• Headline: “First 4/20? We Got You.”
• Visuals: Chill, approachable vibe; include product education or starter kits‍
• CTA: “Shop Beginner-Friendly Bundles”

4. Local + IRL Event Focus

• Headline: “Join Us This 4/20 – Music, Munchies & Mids”
• Visuals: Flyer-style, concert vibes, community gathering‍
• CTA: “RSVP or Find Your Store”

5. Luxury & Sophistication Vibe

• Headline: “Elevate Your 4/20 Ritual”
• Visuals: Black/gold packaging, spa-like tones, upscale feel‍
• CTA: “Shop Premium Drops”

Bonus Ideas for Creative Execution

• Instagram Reels/TikTok: “POV: It’s 4:19, and you’re racing to check out…”
• User-Generated Content Prompts: “Show us your 4/20 sesh setup 🌿 Tag us to win free gear.”
• Digital Billboard Copy (Geo-Targeted): “Stuck in traffic? 4:20 Deals Are Waiting 2 Miles Away.”

Whether aiming for massive reach, higher conversion rates, or just wanting to create a memorable moment for your brand, this swipe file is your go-to resource for building campaigns that hit. Use it to kickstart brainstorming, align your team, or optimize your messaging across email, SMS, ads, and in-store promotions.

4/20 only comes once a year—but the impact of a well-executed campaign can last all year long.

Need help turning these ideas into action? Reach out to the MediaJel team—we're here to support your success with compliant, data-driven strategies that deliver real results. Book your free demo!

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