What to Do After the Post-420 Cannabis Sales Slowdown

420 is one of the largest sales days of the year for cannabis companies. It's a day when cannabis sales go through the roof, promo codes go haywire, and customers load up in anticipation. Once the buzz dissipates, however, many companies are hit with a recurring problem: the post-420 sales dip.

This slowdown might discourage you, but it is entirely typical—and more importantly, manageable. With the correct 420 sales strategy, you can convert this seasonal slump into a valuable growth opportunity. Let's discuss some tried-and-tested strategies to keep the momentum and stabilize the sales of cannabis even when the buzz of 420 will start wearing off.

Why a Post-420 Sales Dip Occurs

Several factors contribute to the decline in sales after 420:

• Peak Demand: Consumers stock up before the holiday, and there will inevitably follow a slowdown period afterwards.
• Customer Saturation: Customers who purchased large quantities during 420 won't return immediately.
• Promotion Burnout: Deep discounts during the 420 festivities create a high standard–without them, consumers will delay buying.
• Cannabis Seasonal Trends: Like any retail business, the cannabis sector sees yearly sales fluctuations.
  

Identifying these trends is the key to effectively overcoming the post-420 sales dip.

1. Retarget People Who Interacted Around 420

Retargeting is the best method of reigniting interest. Consumers who visited your brand in April 420 already know your products—you just need to bring them back.

Pro tip: Begin retargeting campaigns using programmatic advertisements that present customized offers or promote new products. At the appropriate time, a timely reminder will encourage former customers to buy again.

According to Epsilon, retargeting advertisements can increase conversion by up to 70%. Capitalize on that momentum and close the loop on potential repeat customers.

2. Provide Timely Post-420 Promotions

Just because the big day is finished doesn't mean the bargains must stop. Promoting creative post-holiday sales will keep up the momentum and interest.

Attempt to package slow-selling items in your 420 stock or introduce “recovery deals” targeting relaxation, wellness, or de-stressing. Such theme-based campaigns will ease the post-420 sales dip and provide customers a motive to return.

3. Develop Content That Tops the Brains

One of the best ways to keep momentum going in cannabis marketing after 420 is through strategic content. Whether it's a blog post, video, or email series, being seen keeps your brand at the top of your mind—even when customers aren't actively browsing.

Some content ideas:

• “How to Enjoy Cannabis Shortly After 420”
• “Top CBD Products for Post-420 Recovery”
• “Why Loyalty Programs Are a Requirement Following Cannabis Holidays”
  
  

This content style generates trust and keeps your brand on mind during a slow sales period.

4. Strengthen Your Loyalty Program

Having a well-developed loyalty program supports repeat business and retains customers beyond the buzz of 420.

Treat customers who shopped on 420 to exclusive benefits, including bonus points, pre-orders on new products, or member discounts. This will not only retain your customers but also cultivate a loyal group of followers who will keep the brand in mind year-round.

5. Double Down on SEO and Organic Visibility

For long-term outcomes, SEO and organic efforts are important. Optimize your website and the content in it for phrases that people keep searching even beyond 420, including:

• “Cannabis for relaxation”
• “Most effective THC gummies post-420”
• “Stress relief cannabis products”

This method guarantees that you'll continue to draw traffic even after the seasonal boom is over, future—proofing your 420 sales strategy.

Prepare Now and Beat the Dip in the Future

The best method of overcoming the post-420 sales dip is to plan ahead of time.

Create a loyal base of fans year-round through campaigns, instructional content, and email subscription building. That way, when 420 next comes along, you’re not having to start anew—you’re engaging a customer base that already knows and loves your brand.

Map your cannabis marketing after big events, such as 420, as meticulously as you map out the holiday itself. The more sustained the efforts, the simpler it will be to keep momentum during the aftermath.

Need Assistance in Navigating Cannabis Retail After 420?

If your business is experiencing a slowdown, you're not alone. We are experts in creating strategies beyond the big days to ensure your cannabis sales remain robust year-round.

From retargeting campaigns and content strategy to custom promotions, we're here to assist you in recovering the post-420 sales dip and creating sustained success.

Let’s develop a plan so your brand continues to thrive beyond the high. Contact us today.

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