One Thing Every Cannabis Marketing Agency Hides From Their Clients

What is the industry trend that has every cannabis marketing agency scared? 

The most popular audience-building platforms slowly replace organic results with sponsored content and ads. Google. Meta. Weedmaps. They are making organic growth more complicated and exclusive to incentivize businesses to advertise.

Here are the facts:

• The most recent Google leak confirms that organic SERPs favor big brands with a long history of existing online. This insight has major implications for entrepreneurship in the cannabis industry; you can no longer expect a quick rise to the top on content and clout alone (although it's still seriously important to cultivate both).
• Meta still sensors, blacklists, and shuts down your accounts. Even dead-ringers like Instagram have all but lost their grassroots appeal. You'll need star quality to make a dent in organic Meta audiences.
• Weedmaps advertising will drive sales, but you're only renting that audience. They own the data. So, once you turn off spending, the stream of customers dries up.  
  

Why is this so scary to a cannabis marketing firm? Most of them are experts at organic marketing, not digital advertising. The few that have dipped their toe into the ad pool are painfully stuck in a manual process that requires hours of upkeep every month.  

To retain clients, a cannabis marketing agency must master compliant advertising channels, reliably predict market trends, and manage economic headwinds—all while building trust and awareness.

That's where MediaJel steps in.

MediaJel Partners with Cannabis Digital Marketing Agencies to Run Targeted Ads

Expertise in the volatile cannabis landscape goes beyond anecdotal insights; it demands data-driven strategies tailored to each state's unique audience profiles. We collaborate with cannabis digital marketing agencies to execute precision-targeted ad campaigns.

Skip traditional ad buyers— Whether you’re looking to hand off some scope to a trusted resource or manage the deliverables yourself, MediaJel’s tools simplify your digital advertising process. Our intuitive, automated platform requires minimal training to operate effectively, and agencies maintain a polished image, showcasing consistent growth and successful outcomes. 

Start engaging 21+ audiences today. Utilize demographic, behavioral, and location targeting for robust, brand-safe ad strategies backed by comprehensive data insights. Book A Demo!

Types of Cannabis Agencies We Help Grow

Scaling in the cannabis industry could break your agency. Agency expansions demand equal expertise and resources to uphold cannabis digital marketing quality and compliance standards. So growth means recruiting new talent or finding other resources to support the team you already have in place. 

Regardless of your specialty, MediaJel offers white-label and self-service cannabis marketing solutions to help your cannabis marketing agency scale without needing to hire an ad expert or burn out your current team as they get up to speed. Here’s how we could instantly enhance your cannabis marketing firm:

Cannabis Marketing Agency

MediaJel collaborates with cannabis marketing agencies to develop targeted strategies that enhance brand visibility, drive customer engagement, and increase market share for their clients. Through market analysis, proprietary audience segmentation, and strategic media placement, MediaJel ensures that your campaigns drive results and impress clients.

Cannabis Branding Agency

MediaJel partners with cannabis branding agencies as they establish a strong brand identity that resonates with the target audience. By aligning market data with overall strategy, brand messaging, and visual elements, we help deliver a cohesive and compelling brand presence that stands out in the competitive cannabis market.

CBD Digital Marketing Agency

MediaJel works with any CBD digital marketing agency that wants to level up with cutting-edge digital tools and platforms to implement data-driven marketing campaigns. Utilizing SEO, social media, email marketing, and more, MediaJel ensures that CBD brands reach their target audience in a national market and drive e-commerce conversions.

Cannabis PR Agency

MediaJel supports cannabis PR agencies by supercharging their earned media through retargeting and lookalike audience strategies. By increasing their client's credibility with earned media and leveraging lookalike audiences to enhance visibility and engagement, a cannabis PR agency can feed their clients' sales funnels and contribute to revenue.

Cannabis SEO Agency

MediaJel partners with cannabis SEO agencies to build strategies on top of their clients' optimized online presence and improved search engine rankings. Through programmatic advertising, revenue attribution reporting, and sponsored search strategies, MediaJel empowers SEO Agencies to deliver cannabis ads on Google, display, video, CTV, and beyond.  

Cannabis Advertising Agency

MediaJel works with cannabis advertising agencies to design and execute impactful advertising campaigns. From display ads to programmatic advertising, MediaJel utilizes various channels to reach the right audience, maximize ad spend, and drive higher ROI for their clients.

Cannabis Google Ad Agency

Collaborating with cannabis Google Ad agencies, MediaJel helps them identify compliant audience segments through framing, lookalike audiences, and lookback audiences. With government-verified 21+ data, Google Ad Agencies can expand their offering beyond paid search into display, native, CTV, and audio.

Cannabis Marketing Experts

MediaJel helps cannabis marketing experts deliver customized, innovative, and data-driven marketing solutions to their clients with our white-label campaign launcher and attribution dashboards. Take control of your client's growth strategy with a self-service launcher and attribution tracking.

Data-Driven Cannabis Marketing for Agencies

MediaJel's cannabis marketing services empower agencies to drive growth for their clients with real-time analytics on an easy-to-read dashboard. By leveraging advanced analytics for insights, MediaJel helps agencies develop and execute effective marketing strategies that produce brand visibility, engagement, and conversion rates.

SEO

Drive Organic Traffic and Increase Visibility

MediaJel utilizes targeted keywords and optimized content strategies to improve search engine rankings and attract qualified leads to regulated cannabis brands' websites. By focusing on high-intent search terms and producing valuable content, MediaJel ensures that cannabis brands achieve higher visibility and organic traffic.

Display

Maximize Brand Exposure and Engagement

MediaJel deploys strategically placed display ads across relevant websites and platforms to increase brand visibility, reach the right audience, and drive user engagement within regulatory constraints.

Paid Search

Optimize Ad Campaigns for Maximum ROI

MediaJel utilizes data-driven insights to create highly targeted paid search campaigns. It optimizes ad copy, keywords, and bidding strategies to maximize ROI and drive conversions for cannabis brands. By continuously analyzing campaign performance and adjusting tactics, MediaJel ensures that paid search efforts yield the best possible results.

Scale Your Cannabis Marketing Agency with While-Label and Self-Service Tools

You don’t have to hide that you work with us, but you can if you want to. MediaJel's data-driven approach helps cannabis agencies drive growth, enhance client visibility, and report exceptional results under their agency brand. 

Ready to elevate your cannabis marketing agency? MediaJel is ready to partner with your Agency. It will be a yin-yang kind of thing. Contact us!

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