With Peter Kasper, Founder of Terpli.io
The influx of corporate CPG experts, retail strategists, and C-Suite execs in the cannabis industry means that legacy entrepreneurs launching mainstream businesses need to seriously flex their cannabis eCommerce marketing muscles.
Due to the increasingly competitive market, now more than ever, businesses need to understand and develop a strong cannabis eCommerce marketing strategy that includes a unique selling proposition, an intimate understanding of target markets, and creating an engaging digital buyer journey model.
If you can build out all of the above, you are still marketing to a brand-agnostic audience pool that may be too intimidated to visit a dispensary and learn about products from budtenders.
But, if you understand how to build value into the buyer’s journey for a cannacurious archetype, you can increase sales for your cannabis and CBD products in a safe, supportive environment and learn more about your audience’s preferences during the process.
Who better to tackle the customer journey model than Peter Kasper from Terpli.io? He literally built the tech to facilitate engaging web interactions and educate cannabis customers about the variety of products on the market and their many effects.
During this week’s webinar, we will learn how to hand the cannabis customer the reigns to reveal their desires and buyer behaviors, so you can create valuable marketing touchpoints that increase revenue and keep your customers coming back for more.
During the webinar, you will learn how to:
- Map out the cannabis customer journey and build engaging, educational brand interactions
- Convince customers that your products are the best solution for their needs.
- eCommerce customer acquisition and retention strategies
Understand your consumers better, build out touchpoints that solve their pain points, and create better customer experiences for your cannabis consumers. Join us, and build your cannabis eCommerce marketing strategy!
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