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In this guide, we’ll break down why customer churn prediction matters most after 420, and what steps cannabis retailers and brands can take to keep those holiday shoppers coming back. Whether you’re a seasoned business owner or just dipping your toes into 420 marketing.

Google Business Profile (GBP) (formerly Google My Business) is a free tool from Google that lets cannabis dispensaries manage how their business appears across Google Search and Maps.

To improve your ROAS, optimize audience targeting, conduct A/B testing on ad creatives, and utilize retargeting strategies to increase conversions.