Breaking Ground with Instagram Threads: A Deep Dive for Cannabis Businesses to Drive Organic Social Media Growth

Are you a cannabis marketer seeking to enhance your brand’s online presence and reach a wider audience? Join us for an insightful webinar where we dive into the world of Instagram Threads, exploring what cannabis marketers should know about this brand new platform and building out a cannabis social media marketing strategy.

Joined by Eman Abdou CEO of Blunt Creative Inc, we’ll explore how cannabis businesses can effectively utilize Instagram Threads to engage their audience, cultivate brand loyalty, and drive organic growth. We’ll also uncover the limitations and provide expert guidance on how to navigate these challenges. Learn to harness Threads’ strengths while circumventing its weaknesses to build a robust and impactful social media strategy for your cannabis business.

Moreover, as marketing budgets are scrutinized, we’ll help you decipher the strategic balance between investing in a robust social media strategy and building an effective cannabis SEO strategy. Unravel the quandary of when to prioritize one over the other, ensuring optimal returns on your marketing investments.

During our 60-minute webinar, you’ll discover:

The unique Thread features that can bolster your cannabis brand’s presence.
Actionable tactics to foster community interaction, and cultivate brand loyalty through compelling Threads.
Expert advice on when to prioritize a social media and when to invest in SEO.

Join us for this engaging and informative webinar as we equip you with the knowledge and insights to unleash the power of Instagram Threads and how to incorporate it into your cannabis social media marketing strategy.

Secure your spot now and take your cannabis business to new heights in the digital realm!

Speakers

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Webinar Highlights

Designing Compliant Cannabis Content for Social Media

03:22 - 06:48: Jake Litke, CEO of MediaJel, and Eman Abdou, CEO of Blunt Creative, talk about the challenges of graphic design and marketing for cannabis brands in Canada, given the strict creative guidelines and regulations. Eman Abdou starts by understanding the target audience. When creating content, she focuses on educational and lifestyle content rather than product promotion, as social media platforms will restrict any explicit cannabis marketing.

To send more promotional content like deals and offers, Eman suggests email marketing, as it has fewer restrictions. Compared to platforms like Google and Facebook ads, which can lead to account suspension if used for cannabis advertising, email is a powerful channel for cannabis brands.

Instagram Content Restrictions for Cannabis Companies

06:38 - 08:48: Eman Abdou discusses the challenges that cannabis companies face on social media platforms like Instagram, especially concerning account suspensions and content restrictions. She points out that Instagram can suspend accounts for various reasons, but the biggest red flags are sales phrases like 'price,' 'in stock,' 'click the link in our bio,' or 'purchase from our website.' These suggestions apply to in-feed posts, reels, and stories.

The size of your audience can trigger more flags, as Instagram assumes that a larger following could wield more influence when violating their guidelines. She has relied on trial and error because there are no specific, concrete rules regarding social media flagging.

Resource Allocation Strategies: Owned vs. Social Media and Paid Search?

39:32 - 49:04: Eman Abdou encourages listeners to follow a strategic path when allocating resources for an online presence, especially starting from scratch. Begin with a strong focus on SEO, dedicating around 50-60% of your budget to building a solid foundation. SEO helps drive organic traffic to your website, constituting a fundamental long-term strategy. She notes that the more investment you make with SEO, the better the results.

The next step is to develop a robust content plan involving blogs and email marketing that complements your SEO efforts. These content channels build trust between the brand and the audience.

Only explore social media marketing after setting the foundation. Select platforms like LinkedIn for personal branding, Instagram for lifestyle content, and YouTube for video content. If there's an additional budget available, consider investing in programmatic ads after finalizing your online presence.

She reminds cannabis brands that a well-rounded online strategy involves attracting visitors and providing an excellent post-click experience on your website. These elements work hand in hand to achieve your marketing goals.