Co-Marketing Campaigns Brand + Retailer
Bay Area Retailer + Brand
In the Bay Area, a boutique cannabis brand teamed up with a multi-location cannabis retailer to elevate its market presence. Driven by the shared vision of connecting with a progressive, quality-conscious consumer base, the brand was looking to launch a new line of edibles tailored for the Bay Area’s active, outdoor lifestyle, while the retailer aimed to stand out in a highly competitive local market by offering unique products with storytelling power.
The campaign centered on localized digital ads emphasizing sustainability, craftsmanship, and the shared Bay Area ethos. With $26K revenue, 238 orders, and a CTR of 0.16%, the campaign achieved a 13:1 ROAS, showing substantial value for both parties. This effort drove significant sell-through for the brand and reinforced the retailer’s status as a destination for unique, high-quality cannabis products.
Southern California Retailer + Brand
A leading Southern California dispensary joined forces with a premium brand specializing in pre-rolls to capitalize on older audiences looking for a more mellow cannabis experience. The retailer, located in a high-traffic area, sought to leverage this partnership to become the go-to spot for visitors and locals. Meanwhile, the brand aimed to build buzz for its new low-dose pre-roll line, known for its creative branding, high-quality product, and mood-specific formulations.
The geo-targeted mobile display ads featured the pre-roll company product and drove consumers directly to the dispensary eCommerce page. The collaboration yielded impressive results: $73K revenue, 721 orders, a CTR of 0.32%, and a 13:1 ROAS, solidifying the retailer’s reputation for carrying unique, high-quality brands and cementing the pre-roll brand’s foothold in SoCal.
New Jersey Retailer + Brand
In the newly legal New Jersey market, a cannabis retailer and a brand specializing in concentrates came together to set a new standard for premium offerings. The retailer was eager to attract connoisseur customers, while the brand sought to make a strong first impression in the state’s emerging cannabis scene. This partnership represented a mutual investment in shaping consumer perceptions of quality and exclusivity.
The campaign leaned heavily on programmatic advertising to drive awareness while supporting in-store traffic. The campaign garnered $55K revenue from 529 orders, achieving a 0.26% CTR and a 10:1 ROAS, demonstrating the power of strategic partnerships in building a robust cannabis market from the ground up.
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