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CASE STUDIES: DISPLAY ADS

CBD Brands

High Profile CBD Brands

High Profile CBD Brand Awareness

Problem

A well established cannabis and CBD brand wanted to drive brand awareness and sales for their CBD products by launching a nationwide programmatic display ad campaign.

Solution

MediaJel launched a display ad campaign on top tier publishing sites to a highly focused age demographic audience to drive eCommerce sales.

Impact

With an initial investment of just $13k, MediaJel was able to provide a ROAS of 512%, generating 690 orders and $66k in revenue.

$66K
Revenue
690
orders
$96
aov
512%
roas

CBD Brand Prospecting Campaign

Problem

With nationwide expansion on this CBD brand's mind, MediaJel was tasked with launching and optimizing their very first programmatic display ad campaign to identify high converting audiences on compliant publications.

Solution

Keeping their 10k budget in mind, MediaJel leveraged their target market insights and served ads to an age 55+ demographic on conservative focused publishing sites.

Impact

With just $10k, MediaJel generated over $49k in revenue with 459 orders and an average order value of $101.

$49K
Revenue
459
orders
$101
aov
493%
roas
CBD Brand Prospecting Campaign
CBD Brand Prospecting

CBD Brand Prospecting Campaign

Problem

CBD brand with moderate recognition wanted to run brand awareness campaigns as a new market penetration tactic to drive traffic from new zip codes to their eCommerce store.

Solution

MediaJel identified the zip codes and devices where display ads would have the most impact for their brand at a smaller budget of $5k.

Impact

With just a $5k budget, MediaJel generated over $86k in revenue with 1031 orders and an average order value of $84. For every $1 spent, this campaign generated $17.

$86K
Revenue
1,031
orders
$84
aov
1733%
roas

National Hemp Marketplace Campaigns

US
GEO
$5.3K
BUDGET
$86.9K
REVENUE
302
ORDERS
.16%
CTR
16:1
roas

CBD Marketplace Campaigns

US
GEO
$2.9K
BUDGET
$42K
REVENUE
505
ORDERS
.12%
CTR
14:1
roas
Co Marketing Initiatives

National Hemp Marketplace Campaigns

TN
GEO
$2.1K
BUDGET
$8.6K
REVENUE
97
ORDERS
.17%
CTR
4:1
roas

CBD Marketplace Campaigns

US
GEO
$14.4K
BUDGET
$62.1K
REVENUE
701
ORDERS
.12%
CTR
4:1
roas

Ready to Increase Your Revenue?

With decades of combined experience, MediaJel is the authority when it comes to cannabis dispensary marketing. Let’s get your dispensary in front of more potential customers now.