Cannabis Google Ad Campaigns
SEM: BRAND AWARENESS + INCREASE SALES
Cannabis Dispensary MSO
Problem
Ethos needed to build brand awareness and drive sales. To grow, the company purchased and rebranded some dispensaries in new markets and they had to make sure people recognized the Ethos name as a high-quality dispensary brand. They wanted to grow their online presence and expand the reach of their e-commerce operations.
Solution
MediaJel executed targeted Google Ad campaigns across multiple states surrounding the Ethos dispensaries. During March 2021, those ads resulted in 7,815 orders.
Impact
In one month, Ethos's $89,215 investment in Google Ad grossed $1.05M. They paid just $11.42 to acquire each customer and an average $11.29 ROAS (return on ad spend) for every dollar spent.
SEM: INCREASE REVENUE
SoCal Delivery
Problem
A boutique cannabis dispensary with a growing eCommerce presence partnered with us to scale their paid search advertising efforts. They were looking to increase online sales, improve their digital footprint, and maximize the efficiency of their marketing budget.
Solution
We implemented a comprehensive paid search strategy designed to increase conversions, improve ad engagement, and maximize revenue.
Impact
The campaign generated $28,320 in revenue, achieving an impressive ROAS of 6.92, demonstrating the effectiveness of our strategy in driving profitability.
SEM: ATTRACT READY TO PURCHASE CUSTOMERS
Sacramento Delivery
Problem
The dispensary struggled to generate substantial eCommerce sales and ROI from their advertising efforts, with low engagement and underperforming ad campaigns limiting revenue potential.
Solution
By implementing a data-driven paid search strategy focused on high-intent keywords, optimized ad copy, and efficient budget allocation, the campaign targeted ready-to-purchase customers effectively.
Impact
The campaign delivered 586 orders with an average order value (AOV)of $111.50, achieving $65,350 in revenue on a budget of $8,117 and an impressive ROAS of $8.05.
SEM: NEW CUSTOMER ACQUISITION
Single Store Dispensary
Problem
A single-location cannabis dispensary in a competitive urban market sought to increase revenue from online transactions while keeping acquisition costs low. With a growing customer base and an evolving digital presence, they wanted to focus their advertising efforts on bottom-of-the-funnel strategies using paid search ads.
Solution
The dispensary partnered with MediaJel to launch a data-driven, bottom-of-the-funnel paid search campaign. The campaign was designed to target high-intent keywords related to cannabis products and dispensary services, focusing on customers ready to make a purchase.
Impact
Overall website revenue increased 22.33%, and the campaign generated $16,091.97 in revenue with a strong ROAS of 3X, helping to drive short term wins while the SEO strategy was executed.
SEM: VISIBILITY ON GOOGLE
Cannabis Dispensary
Problem
The dispensary lacked visibility in organic search results, making it difficult to compete for high-intent customers, and needed to leverage Google Ad to appear at the top of search results and drive immediate traffic.
Solution
A targeted paid search strategy was implemented, focusing on high-intent keywords, compelling ad copy, and strategic budget allocation to ensure the dispensary captured top placement and attracted purchase-ready customers.
Impact
The campaign delivered 614 orders with an average order value(AOV) of $106.50, generating $65,382 in revenue from a $9,535 budget and achieving an impressive ROAS of 6.86.
Let's Discuss
Interested in joining our family of profitable, thriving cannabis dispensaries? MediaJel brings decades of combined knowledge and experience. Schedule a call and let us put it to work for you.