Welcome to The Marketing Academy

The Cannabis Marketing Academy is your go-to for mastering marketing in the dynamic cannabis industry. Whether you're an entrepreneur, business owner, or marketing professional, our academy equips you with the knowledge, tools, and strategies to thrive. Our comprehensive courses cover brand building, digital marketing, social media strategies, compliance, regulations, and the latest trends in cannabis consumer behavior.

Master Programmatic Advertising

Programmatic advertising can feel like a high-tech dashboard full of buttons and dials, each one influencing your campaign in different ways.

Cannabis eCommerce Funnel

Connecting cannabis, CBD, and alcohol businesses to consumer audiences―across devices, media channels, and at every stage of the digital buying journey

Cannabis Advertising

The method of using an advertising network to direct traffic to a website on a cost per click (CPC) basis.

Cannabis Branding

Many people oversimplify "brand" to mean logo or name. While logos and name are important, they represent only a small part of an effective dispensary branding strategy.

Cannabis CRM Software

When it comes to your cannabis business, there's nothing more important than building, cultivating, and maintaining relationships with your customers. Relationships are everything!

Dispensary Marketing Strategy

Utilizing tailored dispensary online marketing resources, including banner advertisements, rich media, images, audio, and video to communicate an advertising message.

Cannabis POS Software

Your dispensary POS software can greatly impact your employee’s productivity and your customer’s experience.

Cannabis Loyalty Program

Curious about Dispensary Loyalty Programs? Take a deep dive with us as we explore the many benefits to both your dispensary and your customers.

Cannabis Dispensary Email Marketing

Utilizing the email communication method to build loyalty, trust, and brand awareness.

Cannabis Mobile Marketing

Mobile marketing is a multi-faceted channel on which brands can engage with customers on their tablets, smartphones and other mobile devices.

Cannabis Content Marketing

Utilizing the email communication method to build loyalty, trust, and brand awareness.

Cannabis Online Reputation Management

The means of improving your brand’s good standing reputation online by monitoring and responding to reviews, tagged photos, blog posts, and social media interactions.

Cannabis Dispensary SEO

The process of improving the visibility of a website on organic (“natural” or un-paid) search engine result pages (SERPs).

Cannabis Voice Search

Voice Search has now achieved widespread mainstream adoption.

Cannabis Social Media Marketing

The process of gaining traffic, increasing brand awareness and attracting new customers through social media sites.

Cannabis Video Marketing

Increase your brand presence online through video marketing.

Cannabis Text Message Marketing

A permission based technique to spread a promotional message through SMS, iMessage, or other chat platforms.

Cannabis Word of Mouth Marketing

Word-of-mouth marketing (WOMM) is one of the oldest and most reliable forms of marketing.

Local Marketing

Also known as “neighborhood marketing” or “local store marketing,” this marketing strategy refers to employing various tactics dependent on the consumer and your local dispensary characteristics and offerings.

Influencer Marketing

Influencer marketing campaigns are partnerships with people or brands of influence or social currency who have their own highly engaged following. In identifying these influencers you are able to act on the opportunity to promote your brand or products to their personal network.

Cannabis Search Engine Marketing

Cannabis Search Engine Marketing is an efficient way to drive more traffic to your website and expose your ads to a large audience.

Curious What We Can Do for You?

We believe cannabis companies should be freed from restrictive digital advertising barriers.

You deserve access to technology tools and expertise – regardless of your size or geography – that reflect the same innovative and entrepreneurial spirit you bring to the market.

Don’t compromise on safety or scale.

Let's Talk