Recession-Proof Your Dispensary with These Proven Online Strategies
420 celebration is around the corner! This celebration demands more than just offering great products. To truly stand out and capitalize on this high-demand period, marijuana dispensaries need well-crafted marketing strategies. We’ll unveil proven tips to optimize your 420 marijuana dispensary marketing campaigns, ensuring customer visibility to maximize your sales potential. Dive in to elevate your dispensary’s presence and connect with a broader cannabis audience during this pivotal time in the cannabis calendar.
We’ve got you covered with our favorite tried-and-true 420 marijuana dispensary marketing strategies that are sure to get your brand on top of cannabis consumers’ minds. Let’s make this 420 the best one yet!
During our 60-minute webinar, you’ll discover:
- How to host a 420 party online.
- The essential landing page you need to build to convert visitors into sales
- Creative product promotion ideas and the best way to share them digitally
- The critical customer support tool you need in place to keep your 420 event running smoothly.
Don’t miss out on this golden opportunity to position your brand at the forefront of 420 celebrations. Watch the webinar now, or check out our favorite marketing tips below!
Tip #1: Data-Driven 420 Deals
Use your sales data to create attractive deals. Analyze your top-selling products from last year and your current bestsellers, and make sure you have enough inventory to meet demand. You can also create bundle deals to get rid of slower-moving items.
Examples:
• Pair less popular tinctures with popular vape cartridges or high CBD products with high THC ones.
• Encourage larger purchases with spend threshold discounts, such as “Spend $200 and get a free topical”.
• Offer exclusive post-420 coupons to incentivize customers to return and encourage repeat business.
Tip #2: Promote Your Marijuana Dispensary Loyalty Program
If you haven’t already, create a cannabis customer loyalty program to retain your VIP customers and keep them engaged. This program allows for personalized marketing through text messages and email campaigns. Offer increased point earnings for April and prominently display your loyalty program on your website to increase sign-ups. Exclusive VIP specials can also be a draw.
Tip #3: Harness The Power of Cannabis SMS Marketing
Engage with your cannabis customers directly through SMS marketing. This allows you to reach them without algorithm interference. Implement prominent call-to-actions on your website to collect phone numbers and initiate SMS campaigns to share 420 deals and events. This strategy should not be limited to 420 promotions but should be a long-term marketing tool. Examples of post-420 messaging include limited-time offers on low-stock products or reminders about expiring coupons.
Tip #4: Enhance Online Customer Support
Implement an easy-to-use live chat feature on your website, which has a high customer satisfaction rate of 92%. Use feedback from these interactions to improve your service and website.
Tip #5: Engage on Social Media
Maintain an active presence on social media platforms like Instagram to leverage the increased online activity during 420. While you should refrain from directly advertising deals on Instagram due to potential flagging, engaging content can still drive traffic. Learn more about how to use cannabis business social networks here. Ensure your profile links directly to your online menu to facilitate easy ordering. Create a dedicated 420 deals page and use location-specific hashtags to target local cannabis audiences. If you are looking for more cannabis social media info, check this out.
Tip #6: Host a 420 Livestream Event
• Organize virtual events to engage with your audience and keep the 420 spirit alive during the pandemic. Consider featuring local talents, having budtender Q&A sessions, or even having a live art session with your team members.
• Collaborate with local businesses to offer unique delivery specials or relaxation classes. Promote these events through your social media channels and offer attendees special coupon codes or giveaways.
Tip #7: Launch Cannabis Digital Advertising Campaigns
Maximize your reach with geo-targeted ads and Google AdWords to promote your 420 deals and events. If you haven’t started advertising yet, it’s not too late, but act swiftly to capitalize on the opportunity.
Tip #8: Craft Compelling Calls-to-Action
Your website should have clear and persuasive call-to-actions to convert visitors into customers. A prominent “Buy Online Now” button can drive traffic directly to your online menu, ensuring a seamless purchasing experience.
Specific strategies can be implemented to increase sales and establish customer loyalty in the long term. And if you need assistance in launching your 420 marketing campaigns, our team of experts is here to help. We’ll work with you to set up campaigns and maximize reach and sales. Get in touch with us today!
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