Cannabis Display Advertising
Elevate performance across all channels and increase brand visibility with visually engaging display ads
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What is Cannabis Programmatic Advertising?
Powered by artificial intelligence (AI) and utilizing real-time bidding (RTB), programmatic advertising (including alcohol display advertising) enables regulated businesses to efficiently serve targeted ads to compliant audiences at scale. Gone are the days of direct ad buys. Now, you can buy and sell sensitive display advertising inventory in a matter of milliseconds via an ad exchange.
Programmatic display ads are digital advertisements comprised of engaging images, video, gifs, and text. They appear on the top, sides, and bottom of mainstream websites and apps, and when clicked, send a consumer to a landing page featuring the product, service, or experience displayed in the ad.
Your Ads on These Sites
The Four Pillars of Display Ad Success
What’s your message?
Highlight products, discounts, or brand positioning statements in a visually engaging way. Be sure to include images, headlines, logos, and a clear call-to-action in your cannabis digital advertising.
Who will you serve your ads to?
Activate first-party customer data, create lookalike audiences for further prospecting reach, or generate third-party sets using target audience demographics, interests, and behavior propensities in regulated and alcohol display advertising.
Where will my display ads be shown?
See your ads on over 75k+ mainstream websites and platforms like ESPN, New York Times, Barstool Sports, and more.
In what location will my ad be shown?
Capture audiences that live, commute, or travel within your geo-located area so your business can be front and center when it matters most.
Top Benefits of Display Ads
Display ads enhance brand visibility, offer precise audience targeting, and provide measurable results through engaging and scalable formats. By leveraging first and third-party data, marketers can do away with cookies and create audiences based on preferred demographics and buying behaviors.
Reach your audiences on mainstream websites and apps.
Target audiences based on their demographics, interests, and behaviors.
Serve cross-device ads from mobile and desktop to DOOH and CTV.
Pay pennies on the dollar to serve multiple ad impressions to consumers who are most likely to buy.
Measure results with detailed performance analytics like CTR, revenue, sign-ups, and ROAS.
For increased conversion rates, retarget users who have interacted with your ads or website.
Scale campaigns to reach larger groups with lookalike audiences.
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Trusted By
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Cannabis Geotargeted Display Ads
Display ad campaigns (also known as banner ads) build brand awareness and net higher eCommerce conversions when geotargeted near specific neighborhoods, retail locations, or delivery zones.
Use our geotargeted display ads network to put your compliant ads in front of high-intent audiences on mainstream websites, driving them to your cannabis brand, political campaign, or alcohol eCommerce site.
Radius Advertising
Landmark Advertising
Competitor Conquesting
Retargeting
Beyond Sales Tracking: Multi-Touch Revenue Attribution
Analyze the effectiveness of your display ad campaigns with easy-to-understand, transparent revenue reporting. Our revenue attribution dashboard tracks the buyer’s journey from ad impressions to transactions. By understanding which touchpoints are converting, you’ll invest in cannabis advertising strategies that drive sales.
We Integrate With
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Cannabis Display Ad Resources
Lights, Camera, Cannabis: Amplify Your Brand with CTV
Boosting e-Commerce Revenue Through Smarter Marketing Funnels
6 Dispensary Programmatic Advertising Campaigns You Should Run Right Now to Get More Customers
Book a Cannabis Display Ad Demo
Learn how a powerful cannabis display ad strategy can help you reach your target audience and drive sales to your cannabis business. With eye-catching and effective display ads, you can attract the attention of potential customers, build brand awareness, and stand out in a crowded market.
Don’t miss out on the opportunity to grow your business with cannabis display advertising – schedule your demo today!
Build Your Omnichannel Presence
Unified campaigns deliver maximum reach, increased profitability, and exponential ROI. When combined with diverse channels, display advertising lifts campaign performance, guiding customers from awareness to conversion through compliant targeting and engaging visuals. Combine display with any of the following products to build a more complete, omnichannel media strategy.
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Cannabis Display Ads FAQ
Cannabis programmatic ads are digital advertisements targeted explicitly to cannabis consumers on the mainstream websites and apps they surf every day.
The term programmatic refers to the automated buying and selling of digital ad space through demand-side platforms (DSPs) and supply-side platforms (SSPs). DSPs are used by advertisers (cannabis businesses) to purchase ad inventory from various publishers, while publishers use SSPs to manage and sell their ad inventory.
These platforms use data and targeting parameters such as demographics, interests, browsing behavior, and location to deliver ads to highly relevant audiences.
Programmatic ads can be displayed in various formats, including banner ads, native ads, video ads, mobile ads, audio ads, and digital billboards, and can be delivered across multiple devices such as desktop, mobile, tablet, DOOH, and connected devices like CTV.
Instead of traditional ad buying methods that involve manual negotiation and placement of ads, programmatic advertising allows for real-time bidding (RTB), where advertisers bid on ad inventory through auctions to reach their desired audiences and relies on technology to target and deliver ads in a more data-driven and efficient manner. Cannabis programmatic ads are targeted specifically to cannabis consumers. This means that your ads are more likely to reach audiences more inclined to purchase your cannabis products which generates higher ad engagement, click-throughs, and can lead to increased sales.
Cannabis advertisers bid on available publisher ad space (cannabis-approved websites and apps) to serve ads to targeted audiences of first and third-party data segments. Data segments are based on factors such as location (city, state), demographics (age, income), product preferences (edibles, flower, concentrates), and behaviors (visiting cannabis dispensaries or competitors). When a prospect matches the specified criteria, the ad is displayed in real-time as a banner ad on the website or app the prospect is browsing. Ads are only displayed within defined geographic areas and to target audiences that meet the data specification criteria.
Using programmatic ads for cannabis marketing allows for more precise targeting and more efficient use of ad spend. Additionally, programmatic advertising allows for real-time optimization of campaigns to improve performance and ROAS.
Cannabis programmatic ads can include display or banner ads, video ads, native ads, audio ads, digital billboards, and more. With the help of MediaJel, businesses can create and implement effective programmatic ad campaigns across a range of ad formats served on a variety of devices like CTV, DOOH, Mobile, Desktop, and Tablet.
MediaJel is a “Full-Stack” AdTech Platform primarily built for regulated programmatic advertising. We offer a range of services, including geotargeted display ads, SEO, and Paid Search campaigns on Google and Bing to help regulated businesses reach their target audiences, increase brand awareness and drive sales.
